At WEISS, we conceive design as a tool for cultural, social, and environmental transformation. Our mission is to revalue ancestral and artisanal heritage, recovering traditional weaving, felting, and natural dyeing techniques alongside communities of artisans and weavers from poor areas with limited access to employment opportunities. We believe in the power of design as a bridge between local identity and conscious luxury. Each WEISS garment is unique and unrepeatable, the result of a collaborative, manual, and slow process, where time and sensitivity are part of the value. We bet on slow fashion as an ethical and aesthetic response to the disposable consumption model of fast fashion. We target a socially committed, affluent audience who chooses to invest in domestic production and quality artisanal objects over passing trends. Our commitment is not only to quality and durability, but also to inclusion, empathy, and sustainability. We seek to generate a positive impact on the Argentine textile industry, not only through what we create, but also through those who create it.